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writing

Personal, Active & Brief

We pay more attention when someone speaks directly to us. Salespeople know that, so do good writers, speakers, teachers and leaders. Write Like You Speak, and Speak Directly to Your Audience. Be personal—write or speak directly to your audience, readers, or participants. Although school trained us to be formal and impersonal, it’s better to use direct …

Be Precise: 3 tips for powerful speaking & writing

Precise language is efficient and effective. Here are 3 ways to be more precise: 1. Avoid Adjectives and try not to use words like very and really. Use strong, clear words verbs and nouns instead. For example: I was livid is shorter and stronger than I was really mad. It’s a 7-day walk is more precise than It’s …