Attract Your Audience with Powerful Titles

Good headings describe the contents of your presentation or document; great headings also entice your audience. I once read an article entitled Human Trafficking and Taco Bell Sauce only because of its intriguing title. Titles are the first impression of your speech or article. They can attract or repel an audience, so take care to create…

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Promising Useful Content: 5-second cheatsheet

No one reads anymore. We scan a website or document, deciding in about 5 seconds if it merits attention. Does Your Document Pass the 5-Second Test? Physical elements such as formatting, colors and layout help your reader quickly understand if your content is useful to them. The shape of the content: Is it a massive block of…

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