Business Writing Basics

Layout Basics: Making your document attractive & usable

Effective layout and formatting make documents easier to scan, read and use. Effective document layout improves your reader’s first impression of the document, expectations, ability to quickly and easily find what they need; and their ability to use what they found. 7 Steps to Clear, Useful Documents Write and edit your content. Then review your document, looking…

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Subject Lines: Explicit is good when you’re writing email

Clear, precise language in email subject lines increase the chance that people will read and respond to your message. Specific subject lines help readers understand: What you want If they can help you—was this sent to the right person; do they have an answer? What priority to give your message—how important and time-sensitive is this? How…

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How to Add Emphasis: 4 tips for powerful speaking & writing

Precise language is a powerful instrument for leaders, teachers, and other effective communicators. When language is precise, it’s efficient and effective. Here are 4 ways to add strength and precision to your words: 1. Really Truly Limit your use of words like very and really. If you use strong, clear words the emphasis will be obvious to…

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How to Write Clear Instructions: 6 easy steps

Use lists where possible. Use a separate point or sentence for each action. Make the text large enough for visually impaired readers. How do you know it’s big enough? Test it. Know your audience—who will be reading these instructions and in what situations? Write inclusive instructions; make them simple and clear enough for lower literacy…

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Communication Skills for Creative Professionals: How to attract & manage clients 

You’re not a writer and never claimed to be one. You’re a designer, artist or developer. Your clients hire you for your unique vision, not your ability to write. But are you sabotaging your career with poor communication skills and habits? Strong communication builds healthy studios and loyal clients. When you communicate well, you reduce mistakes,…

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Is Your Document Clear? A Checklist

This is a brief checklist to help you make sure that your document is easy, enjoyable, and rewarding to use. Layout—does this look readable and informative? __ Easy to see where to start. __ Paragraphs are short. __ Blocks of text are broken up by white space. __ Bullet points are used where appropriate. __ Type…

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Attract Your Audience with Powerful Titles

Good headings describe the contents of your presentation or document; great headings also entice your audience. I once read an article entitled Human Trafficking and Taco Bell Sauce only because of its intriguing title. Titles are the first impression of your speech or article. They can attract or repel an audience, so take care to create…

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Attractive & Efficient: Is your infographic successful?

An infographic is a magical combination of words and images that together convey information more efficiently than just text. Done well, infographics save your reader time and energy. But beware—infographics are harder to make than you might think. Unsuccessful infographics might be nothing more than harmlessly decorated text, where the images don’t add much to the…

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Apostrophes, Contractions And Plurals (Oh My)

Apostrophes are running wild. They’re often used incorrectly or absent when needed. Some writers seem to insert them randomly, as if hopeful that a few might land in the right place; a prophylactic peppering of punctuation. For the sake of clarity and your readers’ sanity, here’s a cheatsheet on when, why and how to use…

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Promising Useful Content: 5-second cheatsheet

No one reads anymore. We scan a website or document, deciding in about 5 seconds if it merits attention. Does Your Document Pass the 5-Second Test? Physical elements such as formatting, colors and layout help your reader quickly understand if your content is useful to them. The shape of the content: Is it a massive block of…

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Business Writing Success: A quick & easy method

Is writing at work a challenge? You want to seem professional and competent but with so many other tasks competing for your attention, it’s hard to find the time to write well. And when you do get started, distractions and delays make it hard to finish. These 3 simple C’s will help you start quickly,…

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